In this newly revised edition, available as a Digital Download, Lydia Sarfati shares her own step-by-step method to creating and maintaining a successful business in an ever-changing world. Called “The definitive handbook for spa professionals” by Deborah Carver, Founder, DaySpa Magazine, this comprehensive how-to business manual is designed to help skin care professionals create new opportunities and realize their dreams of success.
With extensive updates encompassing digital marketing, advertising and promotion and the importance of integrating social media into your daily business practice, this book will help anyone who works, owns or operates any business in the beauty and skin care industry.
- * Step by step instructions on creating a thorough and successful business plan to fund your dreams
* The most effective sales and marketing strategies
* Advice on financials and creating a budget
* Details on creating the right spa layout and acquiring the right equipment
* Revenue-growing retail and merchandising strategies
* How to establish prices and create a winning service menu
* Keys to developing and maintaining a top staff
* The best social media, digital marketing, public relations and advertising practices
* Maintaining the proper life/work balance because, as Sarfati says, if you truly love what you do you never work a day in your life!
“Lydia Sarfati has a magical way of sharing her personal journey while providing timeless business fundamentals that you can immediately translate into your own personal success!”
– Lynelle Lynch, President, Bellus Academy and Founding President, Beauty Changes Lives
“Success At Your Fingertips is a literary map to achieving your goals.”
– Frank P. Fulco, Chief Executive Officer, CIDESCO USA, Cosmetologists Chicago & America’s Beauty Show
“The step-by-step information she imparts is easy to follow, and her compelling story is personal and inspirational.”
– Deborah Carver, Founder, DaySpa Magazine
“Lydia Sarfati’s Success at Your Fingertips is an absolute must read for any beauty or spa professional!”
– Vanessa De Mello, CEO, The Esthetic Institute Training Center & Beauty Depot, Calgary, Canada
“Success At Your Fingertips is a little masterpiece, and a MUST HAVE. It’s a clearly written and essential guide focused on how to start a successful business in the beauty industry.”
– Angela Noviello, Director of the Division of Esthetics, Esthetics Cosmetic Surgery & Medical Spa, Milan, Italian Director and Educator, Oncology Training International®